We know from recent research that people have multiple social platforms that they access over the week. On average, Gen Z and millennials use over 6 social media and messaging apps monthly, Gen X use 5.8, and baby boomers, 4.9.
Wanna share how many you use? 
Despite the broad-spectrum nature of social media, agribusinesses should not fall into the trap of trying to appeal to everyone on every network.
Our advice is to be selective and strategic.
Know your audience and how they use each platform.
Focus on primary platforms and do them well, then consider what value there is in secondary platforms. Use a consistent tone of voice and united brand story across all platforms but tailor the specific content to your audiences needs and behaviours.
When you do this, you are effectively fine tuning your content strategy to resonate with your ideal agri-rural persona, while building your brand profile, all working to build trust and foster authentic relationships. 
Keen to get a social media strategy in place that will help you generate measurable results?
Book a free strategy call with the Director of Wright Social, Heidi Wright.
