Which social media platform for my agri-rural audience?

A heard of black and white cows looking toward the camera, standing to the left of a wire fence in a paddock.

We know from recent research that people have multiple social platforms that they access over the week. On average, Gen Z and millennials use over 6 social media and messaging apps monthly, Gen X use 5.8, and baby boomers, 4.9. 

Wanna share how many you use? 😉 

Despite the broad-spectrum nature of social media, agribusinesses should not fall into the trap of trying to appeal to everyone on every network.

Our advice is to be selective and strategic. 

Know your audience and how they use each platform.

Focus on primary platforms and do them well, then consider what value there is in secondary platforms. Use a consistent tone of voice and united brand story across all platforms but tailor the specific content to your audiences needs and behaviours.

When you do this, you are effectively fine tuning your content strategy to resonate with your ideal agri-rural persona, while building your brand profile, all working to build trust and foster authentic relationships. 👏

Keen to get a social media strategy in place that will help you generate measurable results?

Book a free strategy call with the Director of Wright Social, Heidi Wright.

Ready to take your social media to the next level?

About the Author

Heidi Wright, Director of Wright Social

Heidi believes that when the right solutions meet the right people, agribusinesses grow, farmers benefit, and rural communities flourish. In everything we do, authenticity and integrity are top priorities.

Heidi's core work is helping agribusinesses:
→ Gain trust and visibility among their ideal agri-rural customer
→ Generate leads in order to fill their sales pipeline

Wright Social Hat

Why Your Agribusiness Isn’t Getting Results from Social Media (And How to Fix It)

TB Rural

The Digital Farmer – Paths to Purchase

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Agri-Rural Marketing Experts: Growing AgBiTech with Strategic Social Media

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