Growing Agribusinesses with Facebook Marketing
The big on creative and small on bother Facebook Marketing for Agribusiness Blog.
Gain Trust. Grow Influence. Get Customers.
Instagram Stories Versus Facebook Stories
Are you looking to grow your Ag business through social media marketing, but can’t keep up with the seemingly never ending changes to social media platforms?
Let’s face it. In this day and age, it pays (quite literally!) to keep up-to-date with the latest in social media marketing. Wright Social invests heavily in Master Minds to keep networked with global leaders in this space!
So, rest assured, we’ve got you covered.
In this blog post, we’ll examine the difference between Instagram Stories and Facebook Stories, so you can better evaluate what they are and how they apply to your social media marketing strategy.
So let’s get down to the basics.
[bctt tweet=”What exactly is an Instagram or Facebook Story and how do they work? ” username=”GreatAustralia”]
Simply speaking, Facebook and Instagram stories are features that allow your business to post photos and videos that disappear after 24 hours (which you can now archive!). Think of them as micro – content that enable you to stay Top Of Mind (TOM) and interact in a NEW way with your audience!!
So, why does this matter and what does it mean for you?
Firstly, it matters because it’s a feature that is growing highly popular with its users. And when people are engaged it means more potential for eye balls hitting your brand message.
People are actively watching stories – they are intrigued and genuinely interested in the messages being sent via stories.
What this means for you is that there is significant opportunity to take action NOW to connect with your target audience in a way that builds trust, authority and affinity. You have open eyes and open ears. Stories is an underutilized feature – so take advantage of the opportunity while it’s an uncrowded space.
Instagram Stories
Instagram is constantly updating and adding effective tools that allow you to utilise social media to better market your Agribusiness. Instagram Stories allow you to:
- Add links to your Stories.
Until recently, businesses were unable to add links directly to their photos and/or videos. Now, the added feature of “swiping up” offers plenty of opportunities for you to market and advertise via Instagram – and particularly, via Instagram Stories.
For example, say you were an Agribusiness interested in social media marketing and wanted to advertise the latest advancement in Ag technology that you’d proudly incorporated into your products.
ONE in FIVE Stories generates a direct message from followers.
- Unique and Creative Forms of Engagement.
Instagram Stories give you the option of creating “Polls” which allow you to directly ask questions, and allows followers to vote between the two options.
This is great as it invites followers to feel connected to your rural or agribusiness community, but also provides an insight into exactly what your followers want.
- Instagram Stories Feature a Non-disappearing Option
“Story Highlights” allow you to pin your favourite Stories to the top of your page, meaning that they won’t disappear after the expected 24 hour period.
This is useful as it allows you to showcase products or services for longer, and thus gain further traffic and engagement.
Facebook Stories
We all know that Facebook is undeniably the most popular social media platform, with a staggering 1.4 billion daily active users.
But interestingly enough, Facebook Stories aren’t nearly as popular as Instagram Stories.
Although they’re taking longer to take-off, it’s predicted that they eventually will. Plus, businesses were only granted access to Facebook Stories as of October 2017 so there’s still plenty of growing space to navigate!
Now you know what Facebook and Instagram stories are all about. So, should you be using them in your social media marketing strategy?
Check out our blog on reasons why you should consider posting to Facebook Stories.
Over to you!
Do you use Facebook or Instagram Stories? Tell us about your experience.
Leave a comment – we’d love to hear from you.
Keen to learn more about how Facebook Marketing can help you grow your Agribusiness?
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