Growing Agribusinesses with Facebook Marketing
The big on creative and small on bother Facebook Marketing for Agribusiness Blog.
Gain Trust. Grow Influence. Get Customers.
How Can AG BUSINESSES use Facebook and IG stories?
With all the fuss about Facebook and Instagram Stories it’s no wonder Ag businesses are finding it tough to keep up!
Don’t worry. We have you covered.
In this blog post we share with you ways Ag businesses are using Stories in their social media marketing so you can decide for yourself if it’s a strategy that fits your goals.
Unsure what Stories actually are? Read our earlier blog post to find out.
KEY BENEFITS OF STORIES TO AG BUSINESSES
1. Use Facebook Stories to Better Market Your Agribusiness
You can use Facebook Stories for marketing purposes and posting organic content, in the same way you might use promoted posts and videos.
In other words, if it’s there and it’s available – take advantage!
2. You Can Cross-Post Your Instagram Stories to Facebook
If you’re already promoting your agribusiness via an Instagram Story, you can seamlessly cross-post your organic content straight to Facebook Stories.
3. Boost Facebook Page Engagement
Creating Facebook Stories is a great way to boost engagement with followers who may not be seeing your content in their newsfeeds.
4. Group Stories
This feature is truly unique to Facebook.
For example, say you’ve got a passion for agriculture and rural community and therefore decide to host an event focused on farming innovation and technology.
The Facebook Group Stories feature allows you and your guests to contribute to a Story roll hosted on your event page and visible in the Stories feed.
Which Platform is best for your agribusiness?
It’s important to consider your target audience when deciding which Stories platform is right for you; Facebook or Instagram.
Do the research. Which platform are your followers most likely to engage with? What response are competitor businesses achieving? Are you willing to convey a more casual tone or do you prefer to keep your content refined?
One a strategy is in hand, the best way to strike the perfect balance is through thorough research and testing. Let the data drive the decisions.
Which platform do you find best fits your agribusiness? Leave a comment – it’ll make my day!
