Dwain Duxson says it so well here – and we’re proud to be working with someone who is genuinely “unlocking ag” in powerful ways.
GETTING SEEN AND HEARD – by Dwain Duxson
No longer do you stick an ad promoting your Ag-based business in “The Land” or the “Weekly Times” and get a favourable result. I gave it up years ago.
The Ag advertising landscape has changed. Rural based media is going through many changes of ownership, and consolidation is coming, even more than we have seen in the past. So how do we get seen and heard these days?
It’s a hard one, and more than ever, people are nervous about where they spend their advertising dollars.
We have resisted having advertising on the website in the past, but we decided to start our Prime Preferred Partners program to help promote good Agricultural businesses.
Social media has changed the landscape, and I am sure the creators of Facebook, Twitter, Instagram, etc, wouldn’t have thought it would become the advertising beast it is today.
I for one dismissed social media as something to use only casually, but my first encounter with our newly appointed Social media team “Wright Social” (I love plugging good businesses) changed my opinion, and now we are devoting alot more time and dollars to this space.
So be careful where you want to be seen or heard…..
To follow on from above, we have started our social media campaign for DelayPay. So now you can follow or like us on Facebook, Twitter and
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