In this ever-changing modern climate, social media is fast becoming the most strategic marketing platform. 78% of consumers said the posts by companies they follow on social media impact their purchases.
So, it’s undeniable – if you’re a growing rural business (or any business for that matter!) the advantages of social media marketing cannot be ignored. And if you’re not on the social media bandwagon yet, ask yourself what’s really stopping you?
[bctt tweet=”Facebook Marketing is serious marketing channel to grow your rural business” username=”GreatAustralia”]
Facebook Marketing is serious marketing channel to grow your rural business, here’s why:
- Facebook Marketing, particularly advertising is highly effective.
Why, you ask? Because it’s likely your audience is on social media, and most importantly – they’re on Facebook.
People’s primary source of product research is mobile (70%), and 20% of people’s time spent on mobile is on Facebook.
Not only that, but the Facebook community is massive with an estimated 1.49 billion users worldwide according to WordStream.
- Audience targeting opportunities are unparalleled.
Facebook advertising allows you to target an audience directly, meaning you can create a granular audience as specific as you wish.
Facebook ads can be targeted by location, demographics, age, gender, interests, behaviour and associations.
[bctt tweet=”Granular audiences = higher ROI!” username=”GreatAustralia”]
- Remarketing is an incredibly powerful tool.
Facebook advertising allows you to draw audiences through the sales funnel – from cold, to warm to hot. You can show laser focused messages to people after they’ve watched your video in their newsfeed, visited your website, added to cart or had another meaningful interaction with your brand on Facebook. This is marketing magic because it means you can reach your target audience with the right message at the right frequency and at the right time in their decision making process.
Here’s another statistic to ponder: 75% of customers rely on Facebook to make buying decisions.
How effective has your Facebook advertising been for you? Let’s start the conversation in the comments.
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