Authentic ag communications is essential for building and maintaining that trust. At Wright Social, we view AI as a powerful tool but we’re careful in how we apply AI in agriculture. We steer away from using AI to generate final copy or to speak the language of our target market because we understand the risk of alienating our audience. Instead, we focus on how we can harness AI to deliver efficiencies and cost savings back to our clients, particularly those in ag field services or agronomy solutions or grower solutions.
Some of our top AI picks include:
1. Jasper (formerly Jarvis)
- Purpose: Content generation and optimisation
- Features: Jasper uses AI to create personalised social media content, adapting tone and style to match a brand’s voice for posts, captions, and ads.
- Purpose: AI-powered copywriting for social media ads and posts
- Features: Phrasee generates on-brand, personalised messaging for social media that resonates with specific audience segments, improving engagement.
- Purpose: Copywriting and content generation
- Features: Canva’s Magic Write generates AI-driven text for social media posts, tailored to specific uses like ads, captions, or announcements.
- Purpose: Video content creation
- Features: Lumen5 transforms blog posts and text into engaging social media videos, optimising content to fit different platforms and audiences.
- Purpose: AI-generated personalised content
- Features: Copy.ai creates tailored content for social media, including posts, ads, and captions, ensuring alignment with audience preferences and brand voice.
Our current observations show that generative tools like ChatGPT can suggest ideas or scenarios, but they aren’t capable of creating high-performing content and scripts on their own. In our current workflow, AI is still a tool to enhance processes and speed up basic tasks in ag communications. Where we see AI playing a helpful role in our content creation process is by helping us analyse trends, optimise posts for better engagement, and automate repetitive tasks, especially within the ag media space. For example, when it comes to combating creative fatigue AI for agriculture helps us generate multiple variations from raw video or image ads. AI for agriculture can add animations, apply different cuts, and transform each 30-second video into a unique asset. This approach not only enhances the performance of our ag communications content but also reduces the time and resources needed to produce it.
For our clients in ag field services, agronomy roles or in crop protection this means more impactful and consistent content that aligns perfectly with their brand’s voice and goals. We use AI for agriculture thoughtfully to enhance efficiency while maintaining the authenticity of our message. By leveraging AI to generate ideas and identify popular hashtags, we create content that resonates with your audience without losing the personal touch that builds trust with Australian growers.
