Why the Facebook Pixel is a Must
Want to make sure you’re optimising your advertising capabilities, reaching the right target audience and maximising your ROI? Then you need Facebook Pixel!
Using the right advertising strategies is essential to the growth of your business, and here at Wright Social, we can help you achieve your business’ full potential.
This blog will help you understand exactly what Facebook Pixel is, how to use it, and why it is essential to the growth of your business.
If you’ve seen my video and wondering how to install the Facebook pixel – click here!
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If you’re using Facebook to advertise, or considering doing so, using Facebook pixel is a must.
Put simply, Facebook Pixel is a code provided by Facebook that can be used on your business’ webpage to track conversions from Facebook ads, build targeted audiences by optimising ads based on collected data and remarket your business to relevant leads – all resulting in an increased ROI.
Facebook Pixel works using three main strategies:
- Tracking conversions
A conversion is an action a potential customer makes on your website. Facebook Pixel tracks these conversions as collected data to help target the right audience for your business.
- Optimising your advertisements
By optimising your ads for conversion, Facebook Pixel will show your ads to a particular audience who are more likely to create a conversion – resulting in a granular audience who are more likely to purchase your product!
- Creating retargeting ads
Facebook Pixel will create retargeting ads. This is a form of advertising that targets people who have previously visited your site or interacted with you.
Need more info? Take a look at this super simple video explanation: https://www.youtube.com/watch?v=z5BeNCBpRNs&t=517s
In summary, the Facebook Pixel allows you to get the most out of your advertising budget.
By helping you monitor how people interact with your website, calculating your ROI and allowing you to show targeted ads to people who have already viewed your site – it’s the perfect tool for maximising your business’ full potential.
[bctt tweet=”the Facebook Pixel allows you to get the most out of your advertising budget. ” username=”GreatAustralia”]
Have you worked out how to use the Facebook Pixel yet? Let’s share ideas in the comments!
