If you are an agribusiness looking to engage your audience on Instagram, then Stories should be front and centre of your Instagram presence.
What you post on your Instagram Story is just as important as your Instagram Grid. Through the temporary nature of a Story, the real time sharing and the interactive features, your instagram Story is an excellent tool to increase engagement for your profile.
📸Below we share three of our favourite tips to make your Story posts a success:
1️⃣ Elevate with visuals: Use relevant photos and videos that align with your brand message (keeping in mind your audience). Think about how your visual content reflects your brand language and how effective it will be at capturing the attention of your agri-rural audience.
2️⃣Embrace the tools: Instagram has a fantastic range of tools. Tools such as questions, polls and scales not only make your content more engaging but fosters a direct interaction with your audience. This interaction creates a sense of community and connection as well as boosts your engagement.
3️⃣Simplicity wins: Make your Stories easy to digest at a glance. Minimal but effective text with a simple layout is one way to help your viewers to quickly grasp the message without feeling overwhelmed.
🌐Remember, the dynamic and temporary nature of an Instagram Story provides a unique opportunity for real time connection with your rural audience.
Staying consistent with applying these tips can help create compelling Instagram Stories that contribute to the overall brand narrative.
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