GETTING SEEN AND HEARD

Who is genuinely unlocking ag?

No longer do you stick an ad promoting your Ag-based business in “The Land” or the “Weekly Times” and get a favourable result. I gave it up years ago.

The Ag advertising landscape has changed. Rural based media is going through many changes of ownership, and consolidation is coming, even more than we have seen in the past. So how do we get seen and heard these days?

It’s a hard one, and more than ever, people are nervous about where they spend their advertising dollars.

We have resisted having advertising on the website in the past, but we decided to start our Prime Preferred Partners program to help promote good Agricultural businesses.

Social media has changed the landscape, and I am sure the creators of Facebook, Twitter, Instagram, etc, wouldn’t have thought it would become the advertising beast it is today.

I for one dismissed social media as something to use only casually, but my first encounter with our newly appointed Social media team “Wright Social” (I love plugging good businesses) changed my opinion, and now we are devoting alot more time and dollars to this space.

So be careful where you want to be seen or heard…..

To follow on from above, we have started our social media campaign for DelayPay. So now you can follow or like us on Facebook, Twitter and Instagram. Also, check out this little promotional video we had done up.

Join thousands of farmers buying and selling through Farm Tender.

Ready to take your social media to the next level?

About the Author

Heidi Wright, Director of Wright Social

Heidi believes that when the right solutions meet the right people, agribusinesses grow, farmers benefit, and rural communities flourish. In everything we do, authenticity and integrity are top priorities.

Heidi's core work is helping agribusinesses:
→ Gain trust and visibility among their ideal agri-rural customer
→ Generate leads in order to fill their sales pipeline

Wright Social Hat

Why Your Agribusiness Isn’t Getting Results from Social Media (And How to Fix It)

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The Digital Farmer – Paths to Purchase

Screenshot

Agri-Rural Marketing Experts: Growing AgBiTech with Strategic Social Media

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