Adding a 4.5% increase to the ROCA membership
We were thrilled with the results of this campaign and the professionalism and social savvy in which it was executed. We very much look forward to working with Wright Social in the future.
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The Goal
To identify and build an online audience for Roseworthy Old Collegians Association that would meet the following objectives:
- Increase in Alumni membership by 100 members
- Create a sense of celebration around 25 years of the amalgamation of Roseworthy College with University of Adelaide and re-engage lost peers with with the Roseworthy story.
- Showcase the expertise and life skills that students have gained through their Roseworthy education through compelling content and rich graduate profiles.
The Result
What we achieved:
- Total increase in fans over the period of 97%
- 5,200 people in the target market were engaged during the 25 week campaign (a 266% increase on the previous period) – 90,200 people were served a post over the campaign
- 774 unique ROCA website views resulting in 107 new ROCA members, adding a 4.5% increase to the ROCA membership.
“We were thrilled with the results of this campaign and the professionalism and social savvy in which it was executed. We very much look forward to working with Wright Social in the future”
— David Coyner, President, Roseworthy Old Collegians Association, and Director, Tin Roof Services
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