It was clear we were on the same page
Wright Social’s ability to deliver regular, timely and high quality content has been outstanding, and has been instrumental in driving our Facebook presence to a higher standard than I could have ever imagined.
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The Goal
Pioneer set out to develop a new integrated digital marketing strategy for the business, with an effective social media presence as a critical component. Our objective was to transform an in-house managed Facebook page with an audience of “family, employee & friends” into a commercially focused lead generating tool. We did this via:
- Regular creation and delivery of quality content
- Use of specific content to build targeted audiences
- Use of campaigns to direct potential customers through specifically designed sales funnels
- Tracking and analysing our results and ROI
The Result
What we achieved:
- Significant growth in audience size and engagement
- Effective use of campaigns to drive increased traffic to the Pioneer Water Tanks website
- Development of an improved, fully integrated sales funnel process to drive sales conversions
“We chose to work with Wright Social because we felt the team had a good understanding of our target audience in the rural/agri sector, and once we had discussed our values, standards and objectives, it was clear we were on the same page.
Heidi has translated her ideas for developing meaningful and engaging content for these audiences into reality.
Wright Social’s ability to deliver regular, timely and high quality content has been outstanding, and has been instrumental in driving our Facebook presence to a higher standard than I could have ever imagined.
Our current focus is to continue to build our audience and translate that into commercial outcomes, and we look forward to working with Heidi and her team to achieve this.”
– Daniel Wyatt, General Manager, Pioneer Water Tanks
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