Our ‘Mates in Grain’ Friday profile series has generated so much positive publicity
Positioned Allied Grain Systems as THE CHOICE in the market for quality grain storage solutions.
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The Goal
To generate direct leads (name and number) from growers in the market seeking quality and reliable grain storage solutions for their grain.
To generate trust and strengthen relationships among key farming segments and grow a prospective warm audience for retargeting.
The Result
What we achieved:
- Weekly flow of leads delivered direct to sales representative for prompt follow-up
- Positioned Allied Grain Systems as THE CHOICE in the market for quality grain storage solutions through regular, relevant and compelling content that adds-value and fosters long standing trust
- Established a Facebook, Instagram and Twitter presence and built an active seed audience for marketing purposes
- Initiated in-depth customer case studies delivered via an email marketing program achieving above industry open rates (30-40%) interwoven with product snapshots
- Initiated ‘Mates in Grain’ stream – a series of strong, relatable stories of Australian grain growers to reinforce trust and dependence. This resulted in high engagement rates across Mates in Grain content (reaching over 5,000 people and over 5,000 impressions with $20 lifetime spend, at $0.02 CPR).
“Everyone at Allied Grain Systems is so appreciative of the fantastic work Wright Social and Heidi have completed for us. Our ‘Mates in Grain’ Friday profile series has generated so much positive publicity for our Company!”
– John White, Director, Allied Grain Systems
