Brand awareness refers to how well your audience can recognise and recall your brand.
Strong brand awareness means that your brand will be the first thing people think of when they need your products or services.
Companies like Apple and Nike have really cemented themselves in the brains of their consumers, so much so that most people don’t give Apple a second thought when they need to buy a new phone.
While most small businesses may not achieve brand awareness to this scale, it is still important that you work towards boosting brand awareness, and this blog will show you how through creating, collaborating and connecting.
Creating a memorable logo
Your logo can help to increase your brand awareness.
Having a simple, recognisable logo/font/brand colour can encourage people to associate these aspects with your brand. Take John Deere for example. Their simple yellow and green label is easily recognised on trucks and tractors universally.
Stay away from incorporating a lot of colour or intricate patterns in your logo, as they often can’t be recognised from a distance. If you pick a colour scheme that isn’t already associated with another brand, you can work towards making it your own. A clear, simple logo has a better chance of ‘sticking’ in the mind of the consumer.
Staying consistent with your brand colours throughout all your marketing materials, website, and social media posts will encourage people to remember you!
Collaborating with others in the industry
One way to get your name known, is by putting yourself out in front of your audience, and other audiences.
Featuring on podcasts, blogs, and social media accounts of other businesses in your niche is a great way to expand your audience with people who are already interested in what you do.
This is a great option because it is relatively cheap, provides value for both parties and gives you a chance to show off your knowledge, values, and experience. If the audience sees value in what you have to offer, they will join you on your journey.
Connecting with your customers
Customers want more than a great product or service; they want to feel connected to the brand that they are buying from.
Social media has made it easier than ever for brands and consumers to connect.
It is typically expected that every brand has a social media presence where potential customers can go for more information, to read or leave reviews, and connect with the brand and other consumers.
Social media can help you leave a lasting impact by exceeding expectations. You can do this by answering questions, solving an issue or responding to consumers comments. If a customer has a bad experience with your company, they are likely going to let you know via social media, giving you the perfect chance to make it up to them.
As an agri-business, social media can provide a great platform for other agri-businesses to communicate, learn from others, ask questions and get advice.
Having a professional social media presence is vital to gaining trust from your audience. Your brand should present in a way that radiates knowledge, experience, and professionalism in the agriculture industry.
Wright Social not only has the experience and knowledge from working in the Ag industry, but we know how to market Ag businesses online! If you need help presenting your business in a way that reaches the right people, communicates your values and industry experience while gaining customers and increasing revenue, then Wright Social is here to help.
Get in touch now and book a free strategy session with the team at Wright Social to discuss just how we can work together to increase your brand awareness and ensure that your business is in the minds of potential consumers.
