Building a short-form video strategy for your agribusiness can help you cut through the clutter and increase visibility on social media. Creating your own videos to release to your own channels will grow a viable audience for brand building and marketing purposes.
Here are 5 things to keep in mind when building out your short-form video strategy.
Focus on Educational Content:
Position your agribusiness as an authoritative source of information in the agricultural sector. Create short videos that offer valuable insights, tips, and educational content that matter to your audience. For example, this could be related to farming practices, crop management, animal husbandry, or regenerative agriculture – it comes down to who you are speaking to and how your solution helps them solve a problem. By providing valuable knowledge, you position your agribusiness as the trusted voice on the topics your audience cares about most.
Embrace the Power of Storytelling:
People love Stories and most of us have a good Story to tell! Highlight the people and processes that contribute to the production of your solutions but do this in a way that incorporates storytelling.
Share compelling narratives that showcase the drive, passion, and dedication behind your agribusiness. Ask your team what Stories they want to share and complement this by giving some key speaking points about the business and its key solutions. Putting your people first in your short-form videos will help create a genuine connection with your audience.
Optimise for Mobile Viewing:
With short-form videos gaining popularity on platforms like TikTok, Instagram Reels, and YouTube Shorts, it’s crucial to optimise your content for mobile viewing. Our advice is to keep videos concise, attention-grabbing, and visually appealing to your target audience,
Ensure that the videos are digestible on small screens and can be understood without sound, as many users watch videos on mute while scrolling through their feeds!
Use auto generated subtitles but be sure to proof it before you hit POST.
Leverage User-Generated Content (UGC):
Encourage your customers, partners, and employees to create and share their experiences with your agribusiness. UGC adds authenticity to your agribusiness brand and demonstrates real-world applications of your products or services.
Stay Consistent and Engage with Your Audience:
Consistency is key to building a strong online social media presence. Create a customer centric and seasonally relevant content calendar for your short-form videos and stick to a regular posting schedule. For example, a monthly video on what’s happening in the paddock or highlights from the machinery auction. Be sure to craft copy that is crafted to support the message in the video.
Engage with your audience by responding to comments, direct messages, and mentions promptly. The more interactive and responsive you are, the more likely you are to retain loyal followers and attract new ones. We know this from experience.
By building out a cost-effective short-form video strategy using storytelling, educational content, mobile optimization, user-generated content, and fostering engagement, you can cut through the digital clutter and increase your visibility for your agribusiness.
How do I get started?
A well-crafted short-form video strategy means getting clear on who your ideal-agri rural persona is, then crafting a video content strategy to attract, engage and convert that customer.
Book a free strategy call with the Director of Wright Social, Heidi Wright.
