What can the Ag industry learn from digital entrepreneurs who have built million dollar businesses and helped others scale to 7 figures using Facebook (and social media) advertising?
Heidi Wright Founder and Director of Wright Social chats with the top minds in Facebook Advertising to find out the strategies, tactics and trends that are working TODAY.
WATCH the interviews here!
Depesh Mandalia – Founder & CEO Depesh Media
@DepeshM
The big game changer for businesses in the agri-rural space with a product to sell is….
eCommerce.
Or as some of us in the Ag sector simply know it, selling online.
Depesh Mandalia has driven over $100M in eCommerce sales since 2005 using Facebook Ads. He’s taken a business from $800k to $26M in revenue in 18 months using Facebook Ads.
He’s been Facebook’s right hand man since 2015 when it comes to ensuring advertisers are getting the best results from its platform.
Why did Facebook bring Depesh into their fold? Quite clearly he’s an intelligent data-driven ethical digital marketer. That’s what Facebook wants to see more of – which is why Facebook rewards authentic, audience-relevant content.
Wright Social is thrilled to learn direct from Depesh that our clients’ content strategies are congruent with getting the best engagement from the platform – all which helps cut your Cost per Acquisition (CPA) when choosing to advertise with Facebook.
If you’re not posting to your Facebook page at least three times a week than you’re not leveraging Facebook to work in your favour – and you could be penalised by Facebook diminishing your reach and paying more for your ads.
“Engagement on your Facebook page makes a huge difference in performance in auction. Make sure you are posting valuable and engaging content regularly.”
And for those of you who are interested in building your Ag business online, this interview is going to help you do just that!
Depesh will soon be offering exclusive coaching to helping entrepreneurs punch above their weight using smart Facebook Ad strategies. Connect with Depseh here.
Tom Breeze – CEO of Viewability
@TomBreezeTV
Can YouTube generate leads for your Agribusiness?
I sat down to chat with UK’s leading YouTube Ad Agency head, Tom Breeze, CEO of Viewability, along with North Carolina’s Jenna Curry, CEO of Remedy Digital Agency to find out.
Here’s what we covered:
- Is YouTube just for big brands?
- What’s one simple strategy for getting started?
- What makes an effective YouTube Ad?
- How long should your ad be?
- Should I use a countdown timer to build urgency?
- How much does it cost? Pro Tip – anyone can get started for $10 a day!
I’ve been working in the Facebook space long enough to understand how this social powerhouse can transform how an Agribusiness grows it’s customer base. But I was surprised to learn the simplicity of YouTube advertising, specifically placing display ads on YouTube to generate enquiry for your business.
Here’s how you can get started:
- List out the keywords your audience searches on YouTube (Pro Tip: they’re either going to YouTube to learn something, do something or BUY something!)
- Select the right keywords and you’ll increase your chances of helping that audience discover your content!
- Start with 100 keywords and eventually scale this down to 7 top performers.
- Look at the videos that relate to your product or service (Pro Tip: look at complementary products/services or even competing product categories – it’s what your audience is searching to discover your solution that matters).
- Look for videos over 10,000 views – these are worth putting your ad in front of.
Learn more about Tom’s work here.
Tim Burd – CEO of AgencyY and Owner of Facebook’s fastest growing Facebook Ad Support Group, AdLeaks
@Timburd
Have you met the Godfather of Facebook Ads?!
He’s kinda cool. He’s fun and witty. And he knows how to build big business with smart and simple Facebook Marketing strategies.
Tim Burd took his $30k college funds and started to do what many of us dream of – run his own online business.
He started with affiliate marketing and the rest is history.
He tapped into Facebook Groups to share his knowledge on how to take a fan and move them into paying customers.
When people started recognising that this keyboard warrior could help them sell more on the rapidly growing social networking platform – Facebook – people started to ask more questions.
Then they started paying. This lead Tim to build multiple hugely profitable Facebook Groups.
He now takes the charge on 12 specific and highly active Facebook Groups with 150,000 members combined!
Groups range from Google Ads and Influencer Marketing, to Email Marketing and Facebook Ads. His private community of high end marketers, AdLeaks, is a leading mastermind of top tiered Facebook marketers who want access to the best, fast.
Naturally, Tim runs his own digital marketing agency, AgencyY, consulting to big brands across the globe at no less than $3000 an hour.
I was fortunate to spend 4 days with Tim to tap his powerful brain on Facebook Group tactics and building influential communities.
Learn more about Tim or get to know the world’s biggest Facebook Advertising Community here.
Ron Lynch – Marketing genius, author, speaker and screenwriter
Ron Lynch is a marketing genius.
He’s also a man of modesty and integrity.
He’s got $4B to his good work in generating revenue from ads that convert.
Mastering the craft of storytelling is one thing. Applying it to a brands revenue model is another.
This intelligent mind knows how to do both. And as a result turns stories into GOLD.
Taking GoPro from $600k to $650M is just one example.
So what can the agriculture industry learn from someone like Ron?
Turns out, he uncovered a pretty simple formula that anyone can apply to their Facebook marketing strategy, learnt from the unforgiving world of pitching his scripts to Hollywood movie producers.
Do you know how to connect and convert the customer through storytelling?
Take a proven global formula of selling and apply it to your next Facebook Advertising campaign.
Break down an infomercial.
Sounds simple huh?
First start with a Creative Brief. In Ron’s words –
Define:
THE PROMISE: What truth can you promise your client or customer?
THE PROBLEM: What problem can your product, service or business solve?
THE SOLUTION: Define a clear simple answer to how you solve the
problem. This is different than the promise. This involves a little “how”.
Elaborate on THE PROBLEM. Who has it? What are the existing inferior solutions?
Next define your audience segments and create the sales argument for each.
Write down your Unique Selling Proposition. Then list the key REASONS TO BELIEVE & SUPPORT your USP.
Now list your offer for each audience segment – what will your audience perceive of value, and what makes sense from a Cost Per Acquisition standpoint?
Once you have defined your customers’ path to purchase you’re ready to build the digital infrastructure to support it, generate the campaign framework and weave in the visual storytelling.
Ron has helped countless big brands succeed. His work has included product launches for corporations like Valvoline and Johnson & Johnson. He has helped entrepreneurs and Fortune 500 companies alike build brands through direct sales via television and the web.
Ron explained to me his exact template for breaking down an infomercial to channel someone from A (knowing nothing about you) to B (doing business with you). If you are interested in finding out more, be sure to hit me up. To access Ron’s FREE strategic brief template to help you with your next campaign, message his Facebook Page!
Akbar Sheikh – #1 International Best Seller, Speaker and expert copywriter
@TheAkbarSheikh
What can you learn from a top social entrepreneur, an international speaker and #1 international best-selling author?
Turns out, a lot!
On the top of the list is how to build a profitable automated digital marketing funnel that has authenticity at its core.
I recently caught up with the man himself, Akbar Sheikh, master of the 7 Ethical Principles of Persuasion, in Fiji!
Akbar knows how to generate sales from Facebook marketing, helping several businesses hit 7 figures. He’s currently working with Tony Robbins, Dean Graziosi and Russel Brunson in promoting a live training – #1 best way to tap into a $355 million dollar a day industry.
His philosophical driver in empowering people to grow their business through smart Facebook and digital marketing tactics is “make more, give more.”
His message is clear: if you want to make your competition irrelevant there’s one thing you need to fully embrace.
Do you want to know what that one thing is?
It’s you.
Watch the video to find out why being comfortable with YOU is so critical in today’s digital marketing space!
You can learn more about Akbar and his funnel building principles at his website.
