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We are a nimble and resourceful team of social media experts.
We’re also down-to-earth country people with roots in farming.
We believe that when the right solutions meet the right people, agribusinesses grow.
Our mission is to help organisations operating across primary industry, agri or rural markets to GROW by connecting their solutions to the right people using results-focused social media strategies.
We do this in a way that is authentic to your agribusiness brand.
Clients see us as an extension of their team, a trusted and strategic partner to growing their revenue using social media strategically. Our great grandparents were digging with shovels, then it was ploughs and sitting on a tractor, now it's automation with strategic direction. Things change, the manual grind is over, but the fundamentals of farming still matter. It's the same with social media.
As content becomes more commoditised through AI, the agribusiness brands that win will combine creative-led design and tech fluency to drive impact from their social media investment. Being context-aware thus remaining authentic and sustaining market trust is essential. That's what we aim for and practise in our everyday. The past decade working across multiple ag markets has given us the market insights to maximise campaign success but our competitive advantage is in combining this with the adoption of new intelligent solutions that add value to you, your customers and your bottom line.
Our key solutions
☆ Social Media Strategy
A strategy is core to your success on social media. We use our highly effective formula for the Australian agricultural sector to develop a results-focused strategy in order to dominate your niche, grow exposure and generate leads.
☆ Social Media Execution & Management
We tailor social media strategies that we hold ourselves accountable to by executing, tracking and reporting on results. We take the hard work out of your hands by establishing content calendars, liaising with your sales team for insightful video grabs, crafting weekly posts and building and launching targeted advertising campaigns. Benefit from custom creative designs and AI leverage. Wright Social will present a trusted, professional, integrated and consistent social media presence for your agribusiness.
☆ LinkedIn for Agribusiness
We position your agribusiness as the go-to authority in your niche.
We craft your ideal LinkedIn profile so you can connect with more of the people that matter to your end-goals.
We use our knowledge of agricultural industries, customer centric marketing and direct-response copywriting to grow your relevant connections and expand your reach on LinkedIn with zero advertising spend.
Our lead generation strategies for agribusiness are targeted, powerful and measurable.
We help secure sales calls with your ideal prospects, growing your lead pipeline.
☆ Social Media Advertising
Don’t pour more money into the Facebook and Instagram black hole. We can help you pull together a seamless strategy that sees a measurable and consistent uplift in your monthly leads and sale results. Getting consistent results from Facebook & Instagram advertising is no mean feat – it’s a moving beast. With a trained eye and daily check-ins we keep your content and related Advertising spend on track, generating results day-in and day-out.
☆ Social Media Presence | Content Marketing | Community Management
It is our mission to be on the front-foot with seasonally relevant content and community management for our clients.
We create content calendars, craft posts and stories that rural customers seek out, identify with and are motivated to share, thus growing your prospective audience on socials. We monitor dialogue, engage in conversation and track results. We also understand that Facebook and Instagram are just two channels to cut through to your target audience. That’s why, we fully get to know your business – this includes a workshop to clarify your brand message, ideal client avatar, ideal social platforms (LinkedIn, X, TikTok, Threads, Snapchat etc), product messaging and seasonal calendars.
If you're curious about maximising results from Social Media, we invite you to book a free 30 minute strategy call to find out how our team of social media experts can generate results for you.
Our Team
Heidi Wright
Nicole Bacheller
Agriculture
Summer Chaseling
