Are you looking for a way to bring new customers into your agribusiness?
Do you want to increase visibility and generate new leads?
Social media content is the one way to do this!
In this post we explain 3 reasons why social media content is a must for your agribusiness and why it’s a game changer for getting your business in front of your ideal target audience.
Your potential customers are on social media, looking for you.
You need to make it easy for them to find you, engage with you and build a connection with YOU, and not your competitors!
Social media content can help you create a strong, loyal customer base that trusts you and knows that they can turn to you when they have a question, need advice, or want to buy from you.
Social media creates an opportunity to prove that you are an expert.
And this is pivotal in gaining trust from your audience!
Posting consistent, high quality content will give people a reason to follow you and keep their eyes on your business.
To do this successfully, you need to post content that is valuable to your ideal audience.
You can do this by experimenting with different types of posts, whether it be insights into your business, behind the scenes images, useful industry information, videos, blogs, or linking to external websites. Your audience will resonate with certain aspects so it’s important to know what they are so you can post what they want to see!
Wright Social has a Facebook group where people interested in growing their ag business using social media can discuss, collaborate and communicate with each other on agriculture related topics. This creates a place for people to learn, ask questions and find similar minded people to connect with! You can join our Facebook group here.
This adds value because it is something extra that you can become a part of when you follow us on Instagram. We go into depth about certain topics, and you can ask your own questions and get opinions from other experts in the field.
Drive traffic and get extra sales
While social media is great for communicating with customers and sharing valuable information about your niche, it is most importantly a place for you to make sales!
The type of content that you post is important because you don’t want to come across as salesy or pushy, because people will see through that.
If you can offer useful advice that will help your followers, they are more likely to investigate further into what you do, directing them to your website or other sales platforms for more information about your business.
At least once a month, Wright Social posts free tips on how to grow your agribusiness on social media. This creates value to agribusinesses like you, and gives prospective clients a reason to follow us. It shows that we know what we are doing as social media specialists in the agriculture sector, so when people are looking to outsource their social media to someone like us, they already already know us to be the experts to help them meet their marketing goals. This makes us a trusted authority, who they are with. An example of our social media tips is this post here.
Plus, successful posts with high engagement will simply do better, and be seen by more people. So, the better your content is, the higher the chance that it will be seen by people who will turn into leads.
As a business, your social media presence should be professional and engaging, while aligning to the values of your brand. This is what Wright Social is here to help you with!
You can book a free strategy session with the team at Wright Social to discuss how we can help take your business to the next level.
We have years of experience in working with agribusinesses to help them increase visibility and generate leads using social media.
